Course curriculum

  • 1

    Chapter 1: Introduction to Instagram Growth Marketing

    • 1.1 Instagram Growth Marketing for Authors (Promo Video)

    • 1.2 Getting Started

    • 1.3 Course Agenda

    • 1.4 Reader Content Ladder

    • 1.5 Instagram Research
  • 2

    Chapter 2: Creating an Instagram Account

    • 2.1 Chapter 2 Agenda

    • 2.2 Types of Instagram Accounts

    • 2.3 Instagram Handle and Name

    • 2.4 Profile Picture

    • 2.5 Profile Bio and CTA

    • 2.6 Profile Story Highlights

    • 2.7 Putting It All Together
  • 3

    Chapter 3: Leveraging the Algorithm

    • 3.1 Chapter 3 Agenda

    • 3.2 What Does Instagram Want?

    • 3.3 High Quality vs. Low Quality Content

    • 3.4 Hashtags

    • 3.5 Captions

    • 3.6 Content Stacking

    • 3.7 Power Influencers

    • 3.8 Viral Content

    • 3.9 Best Time to Post

    • 3.10 The Compound Effect

    • 3.11 Birds of a Feather
  • 4

    Chapter 4: Instagram Content Creation

    • 4.1 Chapter 4 Agenda

    • 4.2 Purpose of Instagram Content

    • 4.3 Types of Content

    • 4.4 Quality Counts

    • 4.5 Steal Like an Artist

    • 4.6 Content Keys

    • 4.7 Creating Content
  • 5

    Chapter 5: Instagram Growth Strategies

    • 5.1 Chapter 5 Agenda

    • 5.2 Gary Vee $1.80 Strategy

    • 5.3 Borrowing Credibility

    • 5.4 Instagram Ads

    • 5.5 More Content

    • 5.6 Instagram Verification

    • 5.7 Instagram DM

    • 5.8 Instagram Live

    • 5.9 Bookstagram
  • 6

    Chapter 6: Monetizing Your Audience

    • 6.1 Raving Fans

    • 6.2 Complementary Products
  • 7

    Chapter 7: Course Review

    • 7.1 Putting It All Together
  • 8

    Chapter 8: Final Thoughts

    • 8.1 Final Thoughts